Case Studies
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Case Studies
Launching SOLACE Boats
Creating the brand from the ground up, SOLACE Boats, the newly launched high-luxury center console boat brand, promises unrivaled elegance and performance on the water. Meticulously crafted with exquisite attention to detail, SOLACE Boats boast state-of-the-art technology and unparalleled comfort. Designed for the discerning boating enthusiast, this brand aims to redefine the standard of luxury and create unforgettable experiences on the water. All-new website, photography, print collateral, and SEO tactics that promote dealer test drives and boat show traffic.
In a strategic move aimed at enhancing its market position, the team worked to rebrand and reposition ZONTAL. This initiative involved refining core values, honing in on the targeted audience, and introducing innovative products to the market. Multiple global project launches were executed, which sparked lead generation. We helped ZONTAL establish industry leadership, drive success, expand its reach, and resonate more effectively with consumers. Targeted SEO and Google Ads drove traffic, while campaigns converted visitors to demos.
Pivoting ZONTAL
Renewing Dougherty
In rebranding Dougherty to focus on aerospace and defense industries, strategic SEO efforts were implemented to bolster online visibility and drive success. By optimizing keywords, creating high-quality content, and enhancing website performance, Dougherty solidified its position as a powerhouse in the aerospace and defense sectors, attracting key partnerships and increasing market share. Logo and site design along with print materials were overhauled to enhance positioning and brand equity.
Rebranding Germfree
Introducing a fresh and innovative approach to biocontainment, Germfree Laboratories has undergone a remarkable rebranding. With a newly revamped logo reflecting a modern, sleek design, they are setting a new standard for cleanliness in the industry. All-new print collateral, trade show content, video production and social media overhaul transformed Germfree’s approach. Targeted competitive messaging opened new markets. Discover a world where cutting-edge technology meets uncompromising hygiene, as Germfree’s new positioning defines the future.
Branding Waypoint Angler Supply
Minnesota's top fishing store brand must understand state's fishing culture. Reflect quality, expert knowledge, and passion for outdoors. Simple, memorable brand name and style. Halyard delivered on this vision for Waypoint, opening the door to product and brand extensions and expansions. Our team set the tone for the brand’s voice, its approach to social media, strategies for paid media, and additional avenues for expansion into video and event formats. Waypoint continues to trust Halyard to deliver exceptional marketing results.
Transforming Winthrop Resources
In meticulously planning the strategic repositioning of Winthrop, our paramount objective was to cement a strong foothold as a leader in content creation and technological innovation. This pivotal shift was carefully orchestrated to drive our progress not only in the healthcare technology and marine leasing sectors but also to expand our influence in related industries. This comprehensive strategy ensures our readiness for enduring prosperity in the ever-evolving and dynamic market terrain. Huntington recently acquired Winthrop.
Want to learn more specifics?
The boat client approached HALYARD with a specific vision in mind for his new vessel. Seeking a balance between luxury and functionality, he emphasized the importance of sleek, modern design paired with top-notch performance capabilities…
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